What is Content Marketing?

How can content marketing help you and your business achieve your goals?

What is content marketing?

Content marketing is an essential element of your website or any digital marketing strategy. It enables you to attract visitors to your site in the first place.
Once on your site, user engagement and experience is vital to keep your visitor there. You want people who land on your site to enjoy it and find it useful.
Search engines look at the average amount of time spent on a page, and how many visitors clicked the back button and left straight away. That’s what’s know as the “Bounce Rate”. Bounce rate is an important factor when the Google algorithm determines your websites position in the SERPs. Returning visitors to your site are also important, which is why it is important to create rich, interesting and engaging content.

Quality Content = Quality Links From Other Websites

It’s easy to be tempted to stuff your keywords into your text so often that the content becomes unreadable. Not only will your customers show their displeasure with a back click to another website, but Google could punish you too.
Great copy gives your customers faith in your brand image and engages their attention, keeping them on your site long enough that you can persuade them to buy your product or service.
And by great content, I mean engaging relevant stuff.
Our approach is to research your competitors’ websites to see what content strategies they are using. How are they engaging their visitors? And how can we do it better? We would then produce content that is more original and useful than your competitors.

content marketing

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Why Content Marketing is Important

  • Engages your target audience
  • Reduces your bounce rate
  • Attracts customers using long-tail keyword phrases
  • Keeps people on your website for longer
  • Encourages them to return
  • Help build your brand
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What is content marketing?

To help answer, here are some great examples of engaging content marketing

 

  • How To Guides
  • Top Tens (e.g. “10 Great Ways To Cook Spinach” or “5 Great Short Hair Styles For Women)
  • Business Leader Profiles
  • Case Studies
  • Videos
  • Product Launch Articles
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How To Add Content To Get Your Website Noticed

·         Blogs: Opinion pieces on topics related to your industry

·         Articles: An analysis or an explanation of a certain topic

·         Interactive Graphics: That engage and enlighten

·         Videos: Either product or industry related

·         Webinars: A presentation by an expert in the field

Content marketing is more than just churning out endless blogs. It’s about filling the gaps in your audience’s knowledge and giving them a fresh perspective on your services or products. It can also help answer those questions they turn to Google for.

Link Bait – A Great Way To Boost Your SEO

Make your content interesting, valuable and unique and other websites will link to it.
Obviously, you’ve got to make people aware of it first, and that’s where your digital marketing and social media comes in. Reach out to people who you think might link to you, to let them know about your content. If it’s good enough, it will link to it.

Why Content Marketing is Important

Content marketing is a great way to engage your audience. From there you can start to create a community around your brand. A community can weather-proof your brand against changes in Google’s algorithm.
The need for communities reflects the changes in SEO in the past few years. You can no longer get by with link building alone. SEO cannot be dealt with in an isolated way, separate to your other marketing efforts.

What Our Clients Say

"Very impressed"

Hertfordshire SEO obviously know what they are talking about and the results prove it. They moved us quickly up the google ranking, and turned site visits into leads and sales.”
Matt, Bespoke Sign Solutions

"They really listen"

Mike took the time to really listen, and learned how my industry worked and what he could do for me. It was all jargon free and the results were outstanding. He has quadrupled my client base in six months.”
Lucy, Lip Nurse Aesthetics

"Good bloke, great results"

Hertfordshire SEO more than doubled our blog visits and YouTube views in just a couple of months. Good bloke, great results at a very decent price. Recommended.
Kris, Hammers Chat

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Our techniques allow us to make sure that your target audience is drawn to your articles. Let’s work together to develop your content, and your audience will build your brand.

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